The obvious good answer, written with no framework. The other sets are read against it.
The Breakfast Counter
Make the shop the town’s dependable stop for a good breakfast, not just a cup of coffee.
- Unusual
- 8
- Fits the brief
- 78
NewWho chooses what a world model builds
Countless Lab. Countless ideas, from each
of us!
Countless Lab is a research lab working on ideas: how a machine can propose ones that are new, and also right for the person asking. AI is learning who each person is. We work on how far from them an idea should go. We begin with architecture.
An example A neighborhood coffee shop, from Steve Jobs’s framework
What Steve Jobs would most likely do.
The New Cup
Give people one coffee each week that they have never tried before.
- Unusual
- 23
- Fits the brief
- 70
Jobs’s way of thinking, without the famous moves.
The Listening Room
Make the coffee shop a place to hear one full record without a television or laptop noise.
- Unusual
- 42
- Fits the brief
- 58
Jobs’s method meets something real from a distant field.
The 25-Year Table
Make the shop a place where neighbors leave messages for the town they’ll live in 25 years from now.
- Unusual
- 67
- Fits the brief
- 43
Breaks something nearly every answer takes for granted.
The Coffee Trail
A customer follows three painted marks from the door to a drink picked for them, then sits wherever the trail ends.
- Unusual
- 87
- Fits the brief
- 30
One idea from each of the five sets, scored from 0 to 100 for how unusual it is and how well it fits the brief. All 15 ideas
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